The hallmark of ECOLOGIA's work has always been to work with innovative leaders in dynamic, fluid transition situations, often before trends are dominant or even clear to most others. Our partners range from emerging informal organizations through which grassroots citizens express their hopes, to business entrepreneurs seeking creative ways to raise the standard of living for workers and communities.
ECOLOGIA developed out of the dominant historical event of the second half of the 20th Century, the Cold War between the United States and the Soviet Union. Our founding board members and staff grew up during this era, struggling with its threats and its realities. In the late 1980s, when the Soviet Union opened up, the opportunities for peaceful citizen diplomacy energized our earliest work.
ECOLOGIA (ECOlogists Linked for Organizing Grassroots Initiatives and Action) was founded by grassroots environmental activists from the United States, in 1989, in order to support grassroots environmental initiatives across the Soviet Union and eastern Europe. Non-governmental organizations (NGOs), especially environmental ones, were playing an important role in the political, social, and economic transitions of the time. From our base in Northeastern Pennsylvania, ECOLOGIA's founding staff and board members traveled frequently to these countries between 1988 and 1991. Working without any pre-determined agenda, we found common ground with leaders of emerging environmental organizations. We began by listening, designing programs that responded to practical needs identified by our new-found colleagues, and initiating our partnerships with small projects that achieved concrete results.
Scientific Skills, Public Participation, and Environmental Management
ECOLOGIA recognized that environmental NGOs in the Former Soviet Union and Eastern Europe were able to establish their credibility by providing high quality independent expertise and by advocating scientifically grounded policies. By contrast, Americans tend to approach environmental activism from a distinctly political perspective, viewing broad public participation as the key to success. ECOLOGIA brought these perspectives together, into an organizational strategy combining professional quality environmental science with effective public participation mechanisms. For example, starting in 1992, ECOLOGIA's Citizens' Environmental Monitoring Network provided NGOs in eleven countries with equipment and training to check for and publicize water pollutants, as a step toward changing industrial practice and public policy.
Working within the framework of the Local Agenda 21 process for sustainable development planning, which grew out of the 1992 Rio Earth Summit, ECOLOGIA's "Sustainable Development in Nuclear Regions" (1999-2004) program worked with Russian and Lithuanian communities to reduce energy needs, to create new job opportunities and thus to reduce dependency on nuclear power and nuclear weapons production.
Led by initiative from Russian staff, ECOLOGIA became increasingly involved in helping Russian enterprises implement environmental management systems in order to reduce pollution and production costs. From this starting point, we saw that business standards have great potential for broader societal improvement. ECOLOGIA participated in the development of the ISO 14000 international environmental management standards, contributing especially to the ISO greenhouse gas accounting standards (giving ground rules for measuring emissions and reduction, reporting and verification).
We realized there is a great untapped resource for change in many countries - the newly forming grassroots community groups. These groups can be greatly boosted by small grants, to enable them to carry out community improvement projects of their own design. ECOLOGIA developed small grants programs, most particularly in the Baltic nations (1992-2003). Convinced of the great "ripple effect" of such small grants, we realized that many community organizations worldwide could benefit from them. But groups in developing countries had no way to connect with potential supporters from other countries. Likewise, the international philanthropic impulses of many middle-income Americans tended to be stifled by a lack of personal knowledge of specific groups and projects for whom a relatively modest amount of money would make a real difference.
So in 1996 we created the Virtual Foundation, which screens and posts projects on its website, enabling donors to choose directly among them. A notable example of the flexibility and potential of this process occurred in response to the United States bombing of the Embassy of China in Belgrade, Yugoslavia in 1999. As relations between the two countries disintegrated, we initiated the planting of a "Chinese-American Friendship Forest" next to the Great Wall just west of Beijing. We used the Virtual Foundation as the mechanism to publicize and fund this project. The Virtual Foundation website at its height had information on approximately 150 projects (funded and unfunded) in the fields of environment, human health, sustainable economic activity, and poverty alleviation. However, starting around 2003 there was a significant decline in United States foundation grants to NGOs for international programs that maintained local affiliate offices on the ground; many of the Virtual Foundation consortium members who worked directly with grassroots people in their own countries found their budgets cut so severely that their flexible outreach programs were halted. The Virtual Foundation depends on reliable local consortium members, so these cutbacks also restricted the variety of projects we could obtain and vouch for. These cutbacks were coupled with increasing economic and political difficulties for local NGOs in a number of countries. The Virtual Foundation now operates on a more limited basis.
Move to Vermont
In early 2000, ECOLOGIA moved its US headquarters to Middlebury, Vermont. Vermont's long tradition of community participation, environmental awareness, and respect for individual differences reinforces ECOLOGIA's organizational values. Middlebury is a congenial place for staff to live and work, and it provides an inspiring workplace for our international colleagues. ECOLOGIA is a member of the state-wide network of Vermont Businesses for Social Responsibility (VBSR) and was a founding member of VINN (the Vermont International Non-Profit Network). These organizations encourage innovation, reflection and synergy among participants. As a Research Scholar in Environmental Studies at Middlebury College, ECOLOGIA's President, Randy Kritkausky, worked on academic and international service learning activities at Middlebury College and at the Monterey Institute for International Studies (MIIS).
Increasing Focus on China
From the late 1990s for about fifteen years, ECOLOGIA shifted its geographic focus from the former Soviet Union and central Europe, to China. This evolution reflected many larger global trends, as the dynamic economic rise of the Chinese opened many opportunities for social and environmental, as well as economic, development. With our Chinese partners, we shared the goals of establishing long-term sustainable development in China and for its partners in other countries. We maintained a locally staffed affiliate office in Chengu (China) for almost ten years. (See Sustainable Development in China for more information.)
Sustainable Development and the Business Community
Starting at the ground level in 2005, ECOLOGIA participated in the Working Group that created ISO 26000, the global social responsibility standard; ECOLOGIA staff remain involved in promoting, evaluating and revising ISO 26000. See ECOLOGIA Works on Social Responsibility for more information.
The "Orthogonal Economy" is defined as "...that sector of mainstream and Main Street business activity where owners accept marginal profitability as a trade-off for maintaining personal, community and environmental well-being, because market-based solutions don't always work." Since 2014, ECOLOGIA staff have been interviewing participants as part of an effort to highlight this significant and different path which has implications for sustainable development in the long term. See The Orthogonal Economy for more information.
Motives and Mission - Global Impact
"Replacing international conflict with environmental cooperation contributes to the solution of global environmental problems, encourages face-to-face encounters of people from different cultures, and thereby increases the possiblity that future generations will live in peace." Despite all our organizational changes and new programs, and the major global shifts since 1989, ECOLOGIA's original mission statement remains at the core of our organizational culture.
Establishing and strengthening a global civil society is necessary for truly sustainable development. This will enable people to reach their full potential while respecting the rights of others and the limits of our ecosystem. ECOLOGIA's people and programs work toward these goals.